There's no denying the impact that a well-crafted message can have on your customers. Email marketing helps to connect with your audience, by allowing you to simultaneously reach a vast audience whilst also speaking one-on one.
Email marketing employs a spectrum of sophisticated tactics to increase the performance of your existing digital marketing campaigns. The good news? It's low cost, extremely targeted and is effective in nurturing current relationships and creating brand new connections.
So, what's the aim of the email game? Creating valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience. You'll see the highest ROI when you maintain an engaged subscriber list (these are people who actually want to receive YOUR messages).
This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
Growing a subscriber list and delivering regular thoughtful email campaigns is one of the lowest cost ways you can drive results. Using split testing of subject lines, personalisation, creative elements and content can help you learn more about what your audiences want, and how to incrementally improve on your campaign performance, each time.
Use the power of automation to personalise your interactions based on your customers interactions, taking your email marketing to another level. Starting with your base level goals, and weaving in interaction points to provide data references, helps you develop automation sequences that feel personal, to create powerful results.
We have partnered with some amazing brands, both Perth based and globally, to help them achieve their unique objectives. We work across their entire digital strategy to ensure that every step of the digital journey is clearly identified and optimised. See our case studies for examples of the results we have achieved in partnership with these clients.
Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.
Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.
SEO is the abbreviation for Search Engine Optimisation.
SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.
Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.
On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.
Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.
SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.
At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.
We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.