Paula Greten

General Manager
What I do at Bang?

I work with our people to support them in their growth and development, ensuring they are skilled, confident and passionate about delivering the best strategies to drive success and meet client and personal objectives. I support the MD and leadership team to ensure we run a smooth and tight ship, I love a bit of organisation.

Why I love what I do?

I love building strong relationships with people, understanding how different people operate and finding solutions that support the individual as well as the growth of the business. With a background in agency and digital marketing, it's rewarding to see our people build partnerships with our clients, delivering successful campaigns and providing the skills and support to help the team thrive.

Proudest moment to date?

Being chosen as a Yahoo Digital Star in 2014. The opportunity saw me travel to Sydney to meet and learn from some of the most influential advertising professionals and really established my love for digital marketing.

If I was a cocktail what would I be and why?

Amaretto Sour - she’s a little bit sweet and a little bit sour but loves a good froth.

My credentials:
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Paula Greten
Choosing the right video strategy to drive success
Digital marketing strategy
October 22, 2021

Choosing the right video strategy to drive success

Just because you have an amazing TVC should not mean that you can just run this across a digital video platform.The way users engage with video online differs greatly to how...

Paula Greten
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Paula Greten
General Manager
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