Businesses today understand the importance of a successful marketing campaign, and how crucial it is to increase your customer base and ultimately grow your business. It is common to see businesses using online analytics tools such as GoogleAd or Google Analytics to give you insight into maximising the performance of digital components of your business (e.g website traffic, cost-per-click, etc…). However, these tools can only go so far. Many businesses who rely on more traditional off-line forms of leads/enquiries such as phone calls, often are left to their own devices to track and follow up missed calls, and ultimately missed opportunities.

Think about all the times you may have called a business to inquire about a product or service, only to go to voice mail due to being outside of business hours for example. All these are potential leads that can be easily missed if not tracked and followed up correctly.

Now, we have begun to see the development of a solution to this very problem, commonly known as ‘Call Tracking’’. So how does this software work and how can it help your business? This blog will discuss just that, as well as new opportunities on how to take advantage of this software to help your business grow!

How does it work?

Call tracking software works by allocating a different tracking phone number to each of your respective marketing campaigns, regardless of whether they are online or offline. Each of these tracking numbers is forwarded onto the main business phone number – which will allow staff to answer as if the call was made directly to that line. As the call comes through a specific tracking number – this allows staff to get more information on the caller’s intent and what they are enquiring about compared to calling directly through the mainline.

With a call tracking software implemented into your business, you are able to compare the traffic generated by each respective tracking number – giving you clarity as to what advertising channel (traditional or digital) is performing most effectively and providing the best return on investment. The data that is collected by this software, like Google Analytics, for example, gives business owners incredible insight on how to improve their marketing efforts and ultimately make the best use of their budget.

Source: Callrail.com

Benefits

Call tracking software can provide various benefits to businesses who heavily receive calls for enquiries, bookings, orders etc… Below is a list of some of the benefits call tracking software can deliver to businesses:

1. Improve lead generating and conversions
   The Ultimate goal of Call tracking is to increase lead generation and conversion. Phone tracking systems enable you to identify the exact source of the call. This will ultimately assist you in illustrating your marketing campaign outcomes and revising and detailing them as needed. (CallHippo, 2021)
2. Better track your Return on Investment
   Call tracking gives businesses data that can help you determine what your actual ROI is for each respective marketing campaign (traditional or digital). Using the unique tracking numbers, you can get a better idea of which ads are generating the most leads.
3. Determine peak call hours
   Call tracking software records exactly when calls are made to your company. With this information, you can determine exactly which days and which hours of the day your business receives the most calls – allowing you to more effectively schedule work hours for your staff.
4. Improves call forwarding
   The use of this software allows you to forward the call to the right staff member immediately, removing the issue of losing sales due to long waits to speak to the correct person.
5. Allows you to compare advertising channels
   As discussed earlier, the information and insights gathered by the unique tracking number highlight which advertising channels/campaigns are generating leads more effectively. This gives business owners invaluable insight on which channel they can focus on which are more effective and profitable.

Source: Jobi.pro

As we can see from the above, the software provides a variety of benefits and gives business owners a massive opportunity to improve various aspects of the marketing campaigns and business processes in order to help their business grow.

If you are interested in call tracking software and how this applying it can assist in your business’s growth, we have great news for you! Bang Digital is in the final stages of announcing our very own call tracking package. More details to follow so watch the space!

Bang Digital has recently acquired our own call tracking software named ChatTracker and is available to all of our clients who wish to explore the opportunities call tracking software can provide to their business. If you are interested in finding out how this software can help your business grow, please get in touch today >>

‍