Brad Farleigh

Chief Technical Officer
What I do at Bang?

As the CTO I lead innovation projects, oversee IT policies and systems, provide technical guidance and training support, and drive technical innovation. I also offer technical consultation and foster strategic partnerships for business development.

Why I love what I do?

I love what I do as a CTO because I get to lead innovative projects, mentor and guide my team, and drive technological advancements that make a real impact.

Proudest moment to date?

Navigating the GA4 transition with over 50 clients was a proud moment for me as a CTO. It was a challenging ride, with plenty of unknowns, but we conquered it together. We provided top-notch training, expert guidance, and safeguarded their UA data throughout the journey. Triumph over uncertainty!

If I was a cocktail what would I be and why?

Espresso Martini - because I’m already 80% coffee

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Brad Farleigh
Google Consent Mode v2 will be mandatory by March 2024 - do Australian websites need to worry?
Data and analytics
December 28, 2023

Google Consent Mode v2 will be mandatory by March 2024 - do Australian websites need to worry?

From March 2024 - Google Consent Mode v2 will be mandatory for all websites who use Google Analytics 4, Google Ads or Floodlight (DoubleClick) tracking pixels on their website

Brad Farleigh
Article by:
Brad Farleigh
Chief Technical Officer
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Regaining Access to Your Google Analytics Accounts: A Step-by-Step Guide
Data and analytics
July 18, 2023

Regaining Access to Your Google Analytics Accounts: A Step-by-Step Guide

In this guide, we'll walk you through the process of regaining access to your Google Analytics account if you are unsure of the email account which has administrator access.

Brad Farleigh
Article by:
Brad Farleigh
Chief Technical Officer
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Why You Should Use BigQuery with Google Analytics 4
Data and analytics
May 5, 2023

Why You Should Use BigQuery with Google Analytics 4

Confused about why you should use BigQuery with GA4? Read on and get in contact with us if you need help setting GA4 up.

Brad Farleigh
Article by:
Brad Farleigh
Chief Technical Officer
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What's the deal with Google Analytics 4 (GA4)? - April 2022 update
Data and analytics
April 20, 2022

What's the deal with Google Analytics 4 (GA4)? - April 2022 update

GA4 might be one of the most important platforms for you to get decision-making data in your business. Find out how it can help you here!

Brad Farleigh
Article by:
Brad Farleigh
Chief Technical Officer
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